Sebastian is a UX and Product Design leader with 8 years of experience — leading and designing the solutions behind complex, high-stakes workflows, turning ambiguous, undocumented processes into tools people actually trust.

8+ yrs experience Ecommerce, Enterprise & B2B systems Based in Charlotte, NC
Featured Work
LMS Kitchen Leads workbench displayed on a monitor in a kitchen
01 Shipped

Kitchen Lead Management System

A guided lead-capture and pipeline system replacing sticky notes and tribal knowledge for kitchen sales associates.

75K
Total Leads
35%
Conversion
100%
Store Adoption
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A person reviewing a Kitchen Design in Design Hub on a tablet
02 Shipped

Design Hub

A collaborative space for reviewing kitchen designs, integrated across Lowe's Project Dashboard, Workbench/LMS, and MRV Projects.

National
Launch
$250K
Sales Generated
50%
Same-Day Estimate
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Paint Color Wall landing page
03 Shipped

AI Color Match

Upload a photo, get an instant paint color match — directed with the Complex Selling UX team.

224K
Monthly Users
17%
Visualizer → Config
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Lead capture flow across four screens: home dashboard, new lead entry, category selection, and appointment scheduling
04 Pre-Pilot

From Onboarding to Ownership

Onboarding an entry-level designer into a complex system, then handing her genuine end-to-end ownership of a new lead capture experience.

10
Pilot Participants
2
Stores in Pilot
6 mo
On This Project
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AI-recommended entry door visualized on a customer's home
05 Concept — Unshipped

Millwork AI Picker

Extending Lowe's proven visual-matching pattern to entry doors — find a match through conversation or an inspiration photo.

View concept →
MyLow AI assistant summarizing a customer's water heater request
06 Prototype — Unshipped

MyLow: Conversational Lead Capture

A working prototype imagining lowes.com as a Lead Capture entry point — real answers, then a request that writes itself.

View concept →
About
Over the last 15 years, I've grown from a graphic designer into a UX and Product Design leader — chasing the same thing the whole way: work I'm genuinely proud of, in a craft I still love. Today I lead design for Lowe's Specialty Selling team, turning ambiguous, high-stakes problems into systems people trust.
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Tools & Workflow
What I build with
Figma
Design
Claude
AI-Assisted Design
ChatGPT
General Workflow
Gemini
Rapid Prototyping
Figma Make
AI Prototyping
FigJam
Workspace / Collaboration
Ai
Illustrator
Illustrations / Vectors
Ps
Photoshop
Photo Editing
Figma
Design
Claude
AI-Assisted Design
ChatGPT
General Workflow
Gemini
Rapid Prototyping
Figma Make
AI Prototyping
FigJam
Workspace / Collaboration
Ai
Illustrator
Illustrations / Vectors
Ps
Photoshop
Photo Editing